As Timid Monster’s social media… um… person, manager, whatever, it has been left to me to figure out how to best get our name out there and our films seen and I haven’t the first idea of how to do that. Here’s what I’ve managed to figure out. Basically there are rules to having a successful and effective online presence but there are no rules on how to do that. Does that make sense to you? Me neither.
Starting From Scratch
Trying to learn how to be a Social Media Manager is confusing at best. All the tips and tricks I can find online say the same thing, “just keep at it” and “be patient” then they give examples of brands and companies who excel at social media marketing. Nike, Redbull, Starbucks, and a long list of brands like these have an enormous following. That’s awesome for them but my problem is these are already well established and well-known brands that have been around long before social media marketing became a thing. They had a built-in fan base.
So what about those who have not yet crawled out of obscurity like us? How do I get people to see what we have to offer and get them interested in it? How do we keep from getting lost in this insanely large crowd? There are only 2 things that can truly make you realize how very small you are: the universe and the World Wide Web.
Learning the Ropes
Call me old-fashioned but I still believe you can’t really know someone, let alone an entire group of people, based off of their Facebook news feed. To actually know someone is to spend time with them and have actual, real-life, in person conversations with them. Ah, the good ol’ days.
Since those days are dead and gone, here’s what I’ve managed to figure out. I need to create entertaining, engaging, & informative posts but what those posts are about and the content I choose to put up are completely up to me. So how do I know what to post? Do I just post the things that I like or should I be more intentional? The key is to know your audience and cater your posts to their interests. That means a lot of research to study the trends of our target demographic.
Stalking Like a Boss
Being a social media stalker is imperative to getting your brand out there. I’m not talking about creeping around in your personal business so don’t worry. I will just be deeply researching your internet habits, that all. Better delete your browser history. I kid, I kid. What I’m looking for are the things you like to talk about, what you don’t care about, what you get excited about, how often you are on Facebook, Twitter, and other social media sites and for how long, and if you’re on your PC or mobile device.
I’ll be reading your blogs and commenting on them to try to get a conversation going in the hopes that you would return the favor. It’s my job to get you excited about what we do by any means necessary. And to be honest and completely unbiased, we are pretty awesome here at Timid Monster. Check out our short films John Gray and Avarice to judge for yourself. Follow along with us as we work on getting our first feature-length project off the ground.
I’m still so very new at all of this but I am excited to learn. I’m open to any and all forms of advice. Let me know what you’re looking for from us or just stop and say Hi! We’d love to hear from you!